Zen Mobile announced the instigation of their latest dual SIM phone. Company will be offering facility of both GSM and CDMA based telephony in their new handset priced at Rs 3,299.

Targeting the youth, Zen Mobile, has launched QWERTY Z 77 dual SIM phone, said the company. Zen Mobile i a part of the 15-year-old Teleecare Group, targeting the youth, the company said in a statement.

As per the sources from company, with its 2.2inch screen, Zen Mobile will be offering tranquil browsing. Users can enjoy flawless movies and videos on its widescreen, and with its MP4 playback and recording facility the entertainment factor simply gets better. To add more it has a 1.3 megapixel camera as well.

Added features of the phone comprises of wireless FM radio and the expandable memory.

In present times the mobile market is dominated by 35 conjugal and global brands. Local brands such as Lemon, Micromax and Spice already are largely popular among the small towns, and the popularity can be attributed to attractive price along with amazing technical features.