Posts tagged Word Of Mouth
AdNectar validates the market for virtual goods
Jan 5th
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Virtual goods are the online tchotchkes that Facebook users send to each other en masse. If you’ve received a plug for Nestlé Toll House cookies or Malibu Rum from a friend — or a friend of a friend — you’re one of the ten million giftings that word-of-mouth marketing network AdNectar counted for [...]
Have we learned anything at all? (via postie)
Dec 21st
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Editor’s note: This post is sponsored by GetJar.
It seems games publishers are an ungrateful group. A couple of years ago you heard them (myself included) endlessly complain about deck placement, carrier content managers who didn’t call them back, lacklustre revenue shares or outrageous porting requirements. Then came the App Store and the rest [...]
DiscoveryBeat videos reveal the increasingly diverse views on getting apps noticed
Dec 18th
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FORA.tv has provided us with video of our DiscoveryBeat panel sessions that took place on Dec. 8. We hope you watch them and learn from some of the smartest minds on the huge problem of how to get your apps noticed in an age of noise. Meanwhile, I’ve written my own take below [...]
AlikeList raises $5M to help local businesses get discovered
Dec 15th
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AlikeList is applying social networking to the discovery of local businesses. The Sunnyvale, Calif.-based company said today it has raised $5 million in a first round of funding to expand its social-local platform for listing, referring, and discovering trusted local businesses.
The financing came from Syncom Venture Partners. The company plans to use the [...]
Google search marketing gets all touchy-feely
Nov 20th
Google hasn’t traditionally engaged in large-scale advertising campaigns. Instead, it has relied mainly on word of mouth to become the $180 billion company it is today. However in the last year, the company (as many mature brands start to do) has rolled out bigger and bigger paid advertising efforts. That includes the Go Google campaign [...]
