Posts tagged Scandal
gWallet’s analytics help game publishers rate special offers
Dec 22nd
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gWallet, a startup that handles offers for social apps, is announcing today a new platform that makes it easier to measure how offers impact how apps are spread and monetized.
The San Francisco company has been testing the gLTV platform for a month with its customers. The goal is to create something that other [...]
Zynga crosses 100 million users and expands beyond Facebook games
Nov 23rd
Zynga said today it has crossed more than 100 million unique monthly users for its social games on Facebook.
Thanks to the popularity of its casual Facebook games such as FarmVille, which has more than 65 million players, the San Francisco company has become the biggest developer on Facebook and the leading company in the emerging [...]
Facebook bans offer providers Gambit and Tatto Media due to questionable ads
Nov 20th
Facebook has banned offer providers Gambit and Tatto Media from providing offers in games and apps on the social network.
The development is one of the results of the recent scandal around the quality of offers in social games and apps. Some of the offers have been tainted as scams because they don’t tell consumers about [...]
Offerpal Media sets standards to lock out scam offers
Nov 19th
Burned by a scandal in its offer business over inappropriate promos, Offerpal Media is moving to set standards which forbids offers that are misleading, deceptive or otherwise objectionable.
The action is the first move the company has made since it brought in a new chief executive, George Garrick, a couple of weeks ago. The CEO transition [...]
Zynga raises more venture capital for social gaming expansion
Nov 17th
Zynga has become the hottest social gaming company with more than 196 million users on Facebook alone. Today, the San Francisco company has raised $15.18 million in an extension to its second round of funding, according to a regulatory filing.
No new investors were listed in the filing, according to VentureWire. The company previous raised about [...]
