Posts tagged Metrics
MyLikes lets publishers customize ads for their sites
Jan 6th
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Two ex-Googlers are launching a brand-new advertising system today called MyLikes. The offering is designed to let publishers pick and choose their ads based on what they think their readers will respond to. The idea is to make advertising and marketing a more personal, conversational medium. A form of MyLikes has been in [...]
gWallet’s analytics help game publishers rate special offers
Dec 22nd
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gWallet, a startup that handles offers for social apps, is announcing today a new platform that makes it easier to measure how offers impact how apps are spread and monetized.
The San Francisco company has been testing the gLTV platform for a month with its customers. The goal is to create something that other [...]





