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Posts tagged Metrics

MyLikes lets publishers customize ads for their sites

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Two ex-Googlers are launching a brand-new advertising system today called MyLikes. The offering is designed to let publishers pick and choose their ads based on what they think their readers will respond to. The idea is to make advertising and marketing a more personal, conversational medium. A form of MyLikes has been in [...]

gWallet’s analytics help game publishers rate special offers

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gWallet, a startup that handles offers for social apps, is announcing today a new platform that makes it easier to measure how offers impact how apps are spread and monetized.
The San Francisco company has been testing the gLTV platform for a month with its customers. The goal is to create something that other [...]

Android closes in on iPhone ad traffic in AdMob’s latest report

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Google’s open-source Android operating system accounted for more than one in four of the smartphone ads served in November by AdMob, the mobile ad network that Google agreed to buy for $750 million six weeks ago. That’s up from 20 percent in October.
That means Apple’s iPhone, which seemed untouchable only a few months [...]

Android gobbles up 20 percent share of U.S. smartphone market, says AdMob

AdMob, the mobile ad network that Google plans to acquire for $750 million, today released their October 2009 Metrics Report examining market share for top devices and the operating systems that run on them.
One stat in particular caught our eye. In the US, Android had 20 percent share of smartphone traffic, up from only seven [...]

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