Everbridge launches web platform for citizen alerts (via postie)
The ability to predict natural disasters and other emergencies is far from a reality. Which is why Glendale based Everbridge, a provider of emergency notification systems, has launched the Everbridge SmartGIS system. The company, which was founded in 2002, says the web-based platform is designed to quickly notify citizens while providing emergency managers with decision making information.
Emergency systems have existed for some time, most notably the Emergency Alert System (EAS) from the Public Safety and Homeland Security Bureau, which allows for government intervention on all broadcast channels. I’m sure we have all experienced the annoying beeping while they test their system from time to time. Everbridge SmartGIS takes the process to the next level and has the ability to target warnings to citizens in specific areas through a map-based technology as well as provide citizen interaction through polling – -all in real-time.
The system also allows citizens to provide valuable information through a SmartRegistration portal. The portal lets citizens choose how they want to be contacted including phones, email, test messaging, instant messaging or other mediums as well as provide information on special needs, availability for volunteering or special skill sets.
Collaborative Fusion, a Pittsburgh based incident management solutions provider, offers a similar web based platform module called Notifications. However, the Notification service doesn’t provide real-time polling or the option for citizens to customize their contact profiles. Back in April, Microsoft announced Vine, a location based service for emergencies, though the service is for less time sensitive purposes including checking in with family or friends to let them know you’re alright or sharing work schedules.
The system is targeted at cities, counties, 911 centers and other agencies. High profile customers include Salesforce.com, AirTran Airways, the American Red Cross, and Virginia Tech. Cost starts at $10,000 and can rise with the size of the audience you want to reach.

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